The Cruise Journey: From Cautious Robotaxi Relaunch Plans to GM Integration
General Motors' autonomous vehicle subsidiary, Cruise, embarked on a challenging path following a significant incident in October 2023. Initial efforts focused on a gradual operational restart, rebuilding trust, and enhancing safety after a pedestrian-dragging incident led to a nationwide shutdown. However, subsequent strategic shifts by GM dramatically altered Cruise's trajectory, culminating in the abandonment of its independent robotaxi ambitions in late 2024 and early 2025.